Keep London Safe is a pan-London campaign; a collaboration between London Councils and the 32 London boroughs. It is supported by Public Health England (PHE), the NHS, and the Greater London Authority (GLA). The partnership spans borough boundaries to reach every corner of our communities.

Creative Brief

Hackney communications, engagement and design teams were tasked with developing multiple insight and research work, along with a simple and easy to use set of assets that have been used throughout the pandemic. The flexibility of the brand allowed Councils across the capital to provide hyper local messages to neighborhoods with;

practical, shareable, accessible resources that could be used and adapted by all boroughs

community languages toolkit so that community and faith leaders can help us share key messages with their communities via the most impactful channels including hyper-local WhatsApp groups