There are SEVEN core brand elements, which should be on all our communications and marketing work - where applicable. These include our logo, supergraphic, colours, fonts, icons, imagery and straplines.

Whether applied to a simple consultation document, a poster for an event, or a high profile campaign, the brand allows enough flexibility to be used for anything from template based artwork to highly creative bespoke campaigns. Each of the sections below provide a guide on how and where to use these elements and how they are applied. All seven of these elements must be applied to our assets that we create.