OUR COLOURS
Our colours play an integral part of our publicity.
We have a wide range of colours but they need to be applied in a certain way.
The Hackney Green Palette
Our corporate palette should be used for any project that is coming from the whole Council rather than a specific service area or campaign. For example, the Annual Report or the A-Z of Services.
Here’s a great example of the Hackney Green palette in action
Secondary Colours
The secondary palettes can be used for individual campaigns or for service-specific publications.
Colour Rules
Only one group of colours is used within a document for headlines, supergraphics, background colours and icons.
Here’s a few examples
Exceptions to this rule are made only for directories, where navigation is colour coded, or in a magazine or newsletter, such as Hackney Today. You must speak to communications or the design team if your campaign or project needs to take this exception into consideration.