THE SUPERGRAPHIC
The Supergraphic is one of our core brand elements and is used on all Hackney publicity and is a flexible anchoring graphic device at the core of our corporate brand.
Supergraphic Origins
The Supergraphic is based on a stylised version of the graphic element in our corporate logo, made up of three lines of differing thicknesses.
Supergraphic placement
The Supergraphic must never be seen in its totality and must cut at least two sides of the any document or image.
It can be used at any size, but this size must remain constant throughout a document or piece of work.
Different shaped crops may be used throughout a document.
Supergraphic Colour
The Supergraphic may be used in any one of the colour palette groups. Any three colours within the chosen group can be used on the stripes, as long as the thicker line is the darkest of these colours and the thinnest line is the lightest.
Supergraphic examples
Framing Images
When using the supergraphic to frame an image, that image must meet the supergraphic at the middle of the three stripes meaning one of the stripes overlaps the image.
