The Hackney corporate logo was developed by Alec Davis in 1965 and was constructed with the Helvectica Font and a symbol which creates a ‘H’ for Hackney using negative space. It’s stood the test of time and is now instantly recognisable around the borough.
Logo Clearance & Sizing
Minimum clearance is equal to the distance of the size of the H icon. The idea is to avoid crowding the logo and allowing it to have the most prominence it can have.
The logo can be scaled for print and digital use.
Each paper size has its own logo with clearance areas. Where these sizes do not apply exactly, for example on vehicle livery, the logo can be sized up in proportion to fit, but the same surrounding spacing principles must be used.
Paper sizes
Logo Placement
The Hackney logo should always be placed alone or with other logos using the spacing information shown to the right.
The Hackney logo can be placed in any of the four corners. Preferred location is lower right, but all are permissible.
Logo Colour
All variations of the Council’s corporate logos can only be used in one of three colours.
Corporate Green
Black
White
Logo Don’ts
The logo cannot be used in any other way and must not be altered, stretch or manipulated to suit. Additionally, do not use the logo over images or patterns under any circumstance.
Secondary Logos
Two further logos have been developed for the different relationships the Council may develop with external organisations. There will be circumstances when the Council is involved in an event or service in which it is not the sole or main provider or participant.
In these instances it is appropriate for the Council to be recognised, but not appropriate to utilise the Council’s full corporate identity as described in this guide.
In Partnership with
To be used when there is a formal and strategic partnership with another organisation, which provides or delivers services on behalf of the Council and has been agreed at a senior level.
All strategic partners must use “In partnership with” when using our logo.
Supported by
To be used where the Council offers some support and/or resource to another organisation.
This may include officer time, funding, the use of land or facilities, or potentially where a Councillor has been involved with a partner in their capacity as a representative of the Council.
Cobranding Hierarchy
There will be many occasions when we need to produce work with other organisations.
There should be clarity at the beginning of a project on whose corporate guidelines take precedence in the joint piece of work.
If the Council has statutory or lead responsibility in delivering a piece of work, our brand takes precedence, and partners provide their logos only.
Where the reverse is true the Council provides either our partnership or supported by logos
For final approval or to get further advice please contact: designrequests@hackney.gov.uk
