PARTNERSHIP BRANDING
Moving Together
King’s Park Moving Together (KPMT) is a community project supporting people in the Kings Park ward of Hackney (which includes Kingsmead and Clapton Park Estates) to be more physically active.
Funded by Sport England, the project is helping people to improve their health and wellbeing by being physically active and connected in their local community and beyond.
Creative Brief
Working with the community, we looked at different opportunities aimed at supporting people to feel the benefits of being physically active in their everyday lives, ensuring long-lasting change for individuals and the community for years to come. The design team came up with the over riding brand and provided integrated assets for for the moving together team to use in multiple channels and at engagement events.
Identity Elements
Colour Palette
Logo - Mono
Logo - Colour
Logo safe space
Body Typography
Printed
A range of different colour posters, flyers and pop up banners were created with bespoke photography which captured the excitement around the program and kept residents informed about what activities were available and when and where they were taking place.
Flyers
Posters
Pull Up Banners
Digital
Bright and punchy digital items were created and used through the Council’s social media platforms. However it should be noted that socials were not the primary communications channel as officers working on the programme were based down on the estates to increase engagement face-to-face.
Web Banners
Merch
To dive initial awareness and sign ups, we created a variety of free merchandise users would receive when signing up or participating in planned activities.
