Hackney and the City have the highest proportion of tumours diagnosed at stages 2 and 3. Evidence describing equality of awareness of cancer symptoms and cancer signs among individuals from Black, Turkish, Asian ethnic groups is very low. Cultural preferences and a general lack of desire to talk about these conditions (especially in men) poses a number of barriers for practitioners to overcome.

Creative Brief

We were commissioned to develop a targeted awareness and engagement campaign in partnership with Social Action for Health (SAFH). Print and digital campaign assets were created for surgery and community notice boards, and out of home advertising, along with an animation to be shared in socials and WhatsApp.