Better Renting

As the number of Hackney residents renting privately has grown in recent years, the Council has stepped up its efforts to give them the help, advice and backing they need – from enforcing against rogue landlords, raising standards among letting agents, providing guidance to tenants and campaigning for better regulation.

The #BetterRenting campaign brings together this support from across Council services under a single, unified banner, including a purple colour theme to provide a consistent identity across digital and physical materials and a placard icon to illustrate both the subject area and campaigning element of the brand.

We were tasked to create a campaign identity that aims to highlight the issues faced by renters in Hackney and to encourage solidarity.

Provided with powerful political statements and statistics, we took a typographic approach to the designs and wanted to capture the sense of activism in the statements.