CORE SERVICES
Housing Identity
Working for
better homes
The sub-brand for Hackney’s housing service was created when the service was brought back in- house from the former ALMO in 2016. It features a distinctive teal colour palette to allow tenants and leaseholders to easily recognise housing staff, vehicles, and communications, a strapline that reflects Hackney’s aspirations for its council housing stock, and a roof-shaped section of the supergraphic to represent home.
The housing sub-brand is used for all HRA landlord comms, housing services information, tenant engagement, and leaseholder comms.
Identity
Provinding a distinctive colour, specially roof shaped supergraphic and strapline allows housing related communications to be easily identified.
Colour Palette
The Strapline
The Roof line Supergraphic
Supergraphic origin
Supergraphic Variations
Colour
Any variation of the B Palette supergraphic or black/white can be used for Housing communications.
Slice
Any slice of the supergraphic can be used as per the corporate brand guidelines.
Strapline Variations
1 deck
2 deck
3 deck
Uniform
Livery
Resident Communication
Celebrating Housing Heritage
Events
